Daniel EasterbrookConsultant & DirectorCommercially minded digital marketing specialist with a digital commerce focus in building profitable companies with customer experience optimisation and innovation.
“The way in which we communicate and consume media is changing dramatically and constantly. Follow me on twitter to find out what impact this is having on digital marketing, social media, search marketing, geo-marketing, digital commerce and how these channels are evolving and what the future might hold with Big Data, Big Marketing and Real-Time Predictive Analytics which is now a reality and changing the face of organisations around the world challenging the status quo in marketing and sales forever.
~ Daniel Easterbrook”
Using a range of data sources I can provide analysis that will scope new markets, clarify business objectives, identify customer needs and behaviours and evaluate the competitive landscape. From standalone digital marketing audits to comprehensive digital due diligence reports, I can help you identify both short and long-term opportunities for your business to enhance its competitive advantage.
Big marketing, big data analytics, predictive analytics along with innovation garages and incubating sessions, social media, and mobile apps are transforming marketing and IT departments and the way companies do business with their customer. As a result, they are also impacting the products and services companies offer their customers.
© Daniel Easterbrook – Dancommator™
It’s critical that companies start formulating strategies to take advantage of new media. Much of the traditional media industry has changed dramatically. Newspapers have all but gone away as a primary source of news. Now, people control when, how, and how much content they consume digitally and when on the move.
Secondly, consumer buying habits have shifted dramatically. Consumers are relying on peer influence more-and-more to make buying decisions. Social networks and the advancement of mobile devices allow us to have conversations in real-time in a way like never before. This is why data-driven marketing and predictive analytics have become essential in any digital marketing strategy no matter the size of your business or budget.
There are also key centers of influence online from bloggers to sites where consumers make reviews like TrustPilot, Yelp and TripAdvisor. By actively using social media sentiment monitoring tools, you can listen to the conversations, take part, and leverage these conversations with social analytics into order to engage your customers further. In recent times the emergence of omnichannel Customer Experience CX and Customer Experience Optimisation CXO, or commonly known as Digital Experience Optimisation DXO, has started delivering a seamless digital experience that customers expect and this in turn increases digital transactions while locking in loyalty.
Digital Experience Optimisation DXO improve’s brand loyalty without having to push the ‘hard sell’ approach of the past. You can offer better customer service, more relevant product or service offerings based on behavioral or predictive indicators to compete in an ever diversifying and competitive digital landscape.
So think about…
- Somebody is speaking about you and your business now Manage the experience.
- Somebody needs what you are offering Make it available.
- Somebody is searching for your products or services Make it easier to find.
- Somebody is using social media to engage with your business Adapt, listen and respond.
I can provide the digital strategy, analytical insights, project implementation or integration plans, or simply create an Omnichannel Marketing Plan or Digital Marketing Roadmap for your business, or if you are a digital agency then your client/s as a white-label digital consultant.
For my professional career history and recommendations please visit my LinkedIn profile.
Conversion Rate Optimisation CRO
Essentially CRO is Finding out why visitors aren’t converting, then Fixing these issue/s. Pretty simple.
So how Many Steps Should Your Sales Funnel Have? Or why am I getting a high bounce rate or shopping cart abandonment? CRO is the method of using analytics and user feedback to improve the performance of your website or mobile site or app. CRO can be used to improve any metric on your website or mobile app that is an important metric of goal for your business–often called business key performance indicators (KPIs)–that you’re trying to improve, but it’s often associated with acquisition of new customers, registrations, downloads, and retention and loyalty can also be an important metric of CRO. Put another way, it increases the percentage of website or mobile app visitors who experience the “what a great website or mobile app!” (or the must-have customer experience CX) that turns passive browsers into valuable conversions and loyal customers.
Fluctuations in customer experience behaviour will happen over time due to random variation, seasonal trends and other macro and micro factors. Digital commerce businesses could potentially convert more prospects by optimising a specific aspect like hidden friction as well, which is not always obvious at first without measurement and insights.
Digital Management Consultancy
I can help your business in digital transformation as an experienced digital business professional, with strong commercial mind and proven strategic planning and digital commerce experience in B2B & B2C financial services, banking, investment platforms/wraps, pharmaceutical, travel, retail and IT/telecoms industries with accountability for budget’s ranging from £300k-£5m helps hit the ground running in my consultancy projects. I have extensive digital & mobile solution management experience in taking a concept to market delivery, with experience in producing and delivering digital marketing, customer experience optimisations, online & mobile research/insights, and marketing acquisition & retention strategies for Blue Chip, Fortune 500 & FTSE companies. I am recognised for creative problem solving, proactive attitude and always delivering beyond expectation with a strategic background and understanding of business drivers and the importance of innovation to output commercial success.
To learn more about me, my consultancy services, and how you can use digital marketing to build your brand, contact me and let’s start the conversation.
The Lowdown – My career history
Daniel helps forward-thinking companies and individuals reinvent their brands online, create global expansion, and grow their businesses through digital transformation by implementing digital strategies into existing business goals and roadmaps. Daniel is a lover of digital, a FinTech advocate and consultancy professional with some of his companies been featured in leading national magazines and global publications.
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My professional history
Have any web projects that need a marketing lift? To get the conversation started, Contact Me Here
“One accurate measurement is worth more than a thousand expert opinions”
~ Admiral Grace Hopper
Why should your business care about CRO? Read More