• DanielEasterbrook.Com
  • Big Data Marketing


    Big Data Marketing

    Consultancy to help you realise your businesses Big Data potential. Find out why Big Marketing, Analytics, Hadoop, BI, Big Analytics, Data Management, text analytics and Systems Architecture are becoming so important in increasing sales, profits and customer engagement. The future of Automated Behavioral Targeting via Real-time personalised marketing is now a reality.
  • Big Data Analytics


    Big Data Analytics

    Boost Sales Using Predictive Analytics. Let me guide your business choose the right technology to match the best product offers to your offline or online customers, and shape content marketing across multiple channels to increase sales, profits and optimised customer engagement.
  • Digital Strategy


    Digital Strategy

    Over time CMO agenda has evolved within the digital world which has driven the need for digital strategy and innovation to a new level. Let me help your business scale up digitally to meet the new consumer expectations and innovation demands. Ensure your business is always improving customer experiences across all its digital channels and […]
  • Digital Optimisation


    Digital Optimisation

    Digital Experience Optimisation (DXO) consulting or commonly known as Customer Experience Optimisation (CXO) is the practice of increasing digital transactions while building loyalty in a digital landscape – by delivering the experience your customers expect you can tailor highly personalised user experience by deploying A/B or Multivariate (MVT) testing.
  • Mobile and App Strategy


    Mobile and App Strategy

    Consultancy service to help create your business Mobile or Tablet App strategy and implementation project plan.
  • Fintech Innovation


    Fintech Innovation

    Let me help your next innovation garage within a FinTech environment.  Mentoring, facilitating, accelerating and incubating FinTech projects.

About Me

Hello, my name is Daniel Easterbrook. I am a consultant with over 16 years experience online. I have been keeping up with digital trends, digital innovation, digital commerce, financial services, banking, investment platforms, fintech, travel, hospitality, utility, pharmaceutical, retail, IT/telecoms filtering the noise and helpings organisations and companies like yours put digital marketing, digital strategy, social media, mobile marketing, digital commerce, search marketing, eCRM, predictive analytics, big data and customer experience optimisation to work.
The digital consultancy services I offer enables senior management or board level executives understand and exploit the full potential of digital and mobile marketing enterprise in order to increase brand equity or company value globally.
This is all so you can create a amazing user digital experiences and customer centric propositions online for your organisation.

  • Daniel Easterbrook
    Consultant & Director
    Commercially minded digital marketing specialist with a digital commerce focus in building profitable companies with customer experience optimisation and innovation.

“The way in which we communicate and consume media is changing dramatically and constantly. Follow me on twitter to find out what impact this is having on digital marketing, social media, search marketing, geo-marketing, digital commerce and how these channels are evolving and what the future might hold with Big Data, Big Marketing and Real-Time Predictive Analytics which is now a reality and changing the face of organisations around the world challenging the status quo in marketing and sales forever.
~ Daniel Easterbrook

Digital Consultancy

Using a range of data sources I can provide analysis that will scope new markets, clarify business objectives, identify customer needs and behaviours and evaluate the competitive landscape. From standalone digital marketing audits to comprehensive digital due diligence reports, I can help you identify both short and long-term opportunities for your business to enhance its competitive advantage.

Big marketing, big data analytics, predictive analytics along with innovation garages and incubating sessions, social media, and mobile apps are transforming marketing and IT departments and the way companies do business with their customer. As a result, they are also impacting the products and services companies offer their customers.

© Daniel EasterbrookDancommator™

It’s critical that companies start formulating strategies to take advantage of new media. Much of the traditional media industry has changed dramatically. Newspapers have all but gone away as a primary source of news. Now, people control when, how, and how much content they consume digitally and when on the move.

Secondly, consumer buying habits have shifted dramatically. Consumers are relying on peer influence more-and-more to make buying decisions. Social networks and the advancement of mobile devices allow us to have conversations in real-time in a way like never before. This is why data-driven marketing and predictive analytics have become essential in any digital marketing strategy no matter the size of your business or budget.

There are also key centers of influence online from bloggers to sites where consumers make reviews like TrustPilot, Yelp and TripAdvisor. By actively using social media sentiment monitoring tools, you can listen to the conversations, take part, and leverage these conversations with social analytics into order to engage your customers further. In recent times the emergence of omnichannel Customer Experience CX and Customer Experience Optimisation CXO, or commonly known as Digital Experience Optimisation DXO, has started delivering a seamless digital experience that customers expect and this in turn increases digital transactions while locking in loyalty.

Digital Experience Optimisation DXO improve’s brand loyalty without having to push the ‘hard sell’ approach of the past. You can offer better customer service, more relevant product or service offerings based on behavioral or predictive indicators to compete in an ever diversifying and competitive digital landscape.

So think about…

  • Somebody is speaking about you and your business now Manage the experience.
  • Somebody needs what you are off­ering Make it available.
  • Somebody is searching for your products or services Make it easier to find.
  • Somebody is using social media to engage with your business Adapt, listen and respond.

I can provide the digital strategy, analytical insights, project implementation or integration plans, or simply create an Omnichannel Marketing Plan or Digital Marketing Roadmap for your business, or if you are a digital agency then your client/s as a white-label digital consultant.

For my professional career history and recommendations please visit my LinkedIn profile.

LinkedIn Profile

Conversion Rate Optimisation CRO

Essentially CRO is Finding out why visitors aren’t converting, then Fixing these issue/s. Pretty simple.

So how Many Steps Should Your Sales Funnel Have? Or why am I getting a high bounce rate or shopping cart abandonment? CRO is the method of using analytics and user feedback to improve the performance of your website or mobile site or app. CRO can be used to improve any metric on your website or mobile app that is an important metric of goal for your business–often called business key performance indicators (KPIs)–that you’re trying to improve, but it’s often associated with acquisition of new customers, registrations, downloads, and retention and loyalty can also be an important metric of CRO. Put another way, it increases the percentage of website or mobile app visitors who experience the “what a great website or mobile app!” (or the must-have customer experience CX) that turns passive browsers into valuable conversions and loyal customers.

Fluctuations in customer experience behaviour will happen over time due to random variation, seasonal trends and other macro and micro factors. Digital commerce businesses could potentially convert more prospects by optimising a specific aspect like hidden friction as well, which is not always obvious at first without measurement and insights.

Digital Management Consultancy

I can help your business in digital transformation as an experienced digital business professional, with strong commercial mind and proven strategic planning and digital commerce experience in B2B & B2C financial services, banking, investment platforms/wraps, pharmaceutical, travel, retail and IT/telecoms industries with accountability for budget’s ranging from £300k-£5m helps hit the ground running in my consultancy projects. I have extensive digital & mobile solution management experience in taking a concept to market delivery, with experience in producing and delivering digital marketing, customer experience optimisations, online & mobile research/insights, and marketing acquisition & retention strategies for Blue Chip, Fortune 500 & FTSE companies. I am recognised for creative problem solving, proactive attitude and always delivering beyond expectation with a strategic background and understanding of business drivers and the importance of innovation to output commercial success.

To learn more about me, my consultancy services, and how you can use digital marketing to build your brand, contact me and let’s start the conversation.

The Lowdown – My career history

Daniel helps forward-thinking companies and individuals reinvent their brands online, create global expansion, and grow their businesses through digital transformation by implementing digital strategies into existing business goals and roadmaps. Daniel is a lover of digital, a FinTech advocate and consultancy professional with some of his companies been featured in leading national magazines and global publications.

Find me on these social networks:

See the footer for my Social Networks to ‘Find me on’.

My professional history

Have any web projects that need a marketing lift? To get the conversation started, Contact Me Here

“One accurate measurement is worth more than a thousand expert opinions”
~ Admiral Grace Hopper

Rear Admiral Grace Hopper and the importance of analytics and data

Rear Admiral Grace Hopper working with her early computers.


Conversion Rate Optimisation CRO

Why should your business care about CRO? Read More


Digital Consultancy Services

Please find the digital consultancy services I can offer your business whether an SME or Global Enterprise.
Big Data Marketing

Leveraging big data to optimise digital marketing with Apache hadoop framework. Move to a data-led process by centralising and synthesising fragmented customer data, or utilising meta search marketing for effective ROAS. More Information

Big Data Analytics

Target the best campaigns to the best customers for the best outcomes using Predictive Analytics. Discover what investment percentage you need for acquisition and your retention strategies with analytics. More Information

Mobile and App Strategy

Seamlessly create mobile and tablet app strategies and processes across channels. More Information

Fintech Innovation

Let me help your next innovation garage within a fintech environment.  Mentoring, facilitating, accelerating and incubating FinTech projects coaching and assisting business SME with capability uplift,  providing start-up training as part of the project , using JTBD, story boarding and agile project management techniques. More Information

Search Engine Marketing SEM

Let me help you optimise you paid search be it PPC (pay-per-click), mobile PPC (pay-per-call), CPC, CPM or CPA (Cost-per-acquisition) hybrid campaigns. More Information

Digital Strategy

Develop digital transformation strategies for strong multichannel experiences. Build long-lasting digital customer experience CX / DX programs and campaigns to win new customers and retain loyal ones. More Information

Social Media Marketing

Understand how and if your should use social media in your business. Ensure you are listening and responding to your past, present and future customers effectively with relevant content. More Information

Digital Experience Optimisation DXO

Conduct thorough and continuous optimisation across digital channels. More Information

Customer Experience Optimisation CXO

The customer experience optimisation CXO method is one of iterative improvement and is effective because it is driven by real life behaviour, rather than what people think they want. It also has the attraction of enabling a website to evolve to meet the unique needs of your customers and optimised to your range of products or services. More Information

Conversion Rate Optimisation CRO

Use analytics and user feedback to improve the performance of your website or mobile site or app via 8 valuable CRO tactics. More Information

For all my consultancy engagements
I strive for a High ROI for all my clients.

Daniel Easterbrook – Digital Consultancy Services

Client & Testimonials from LinkedIn

  • I have worked with Daniel for the past few years and his input and support for our overall Sales & Marketing Strategy has been invaluable. He has made the client/supplier relationship a seamless partnership and has been brilliant at taking on any of our ideas or suggestions and turning them into reality. He project managed and delivered two websites for our hotels from idea to launch and we now have a vastly improved overall customer experience. He has been the driving force for our increased social media presence via Twitter and Facebook and we are delighted with the results achieved here. He has worked hard to improve our digital acquisition, retention and loyalty programs through CRM and eCRM initiatives and has also been a great mentor to coach me through these activities. I would have no hesitation in recommending Daniel for similar projects and commend his “can do” attitude which has ensured we have made it through some very tight deadlines, an admirable quality indeed.

    Sandra Cunningham – Sales Manager at The Lodge on Loch Lomond & The Inn on Loch Lomond Hotels
    Sandra Cunningham Testimonial
  • I met Daniel in my Capacity of Group General Manager. We were presented with key issues in our Digital Marketing and required new websites, SEO work and our Social media to be managed. I was extremely fortunate to meet Daniel and very quickly contracted his services. His work and ensuing results were absolutely staggering and our business boomed. A true genius in his field and a great guy to work with. I can’t recommend him highly enough. Thanks Daniel and look forward to working with you on future projects.

    Nigel Bird – Hospitality Consultant
    Nigel Bird Testimonial
  • In the time I worked with Daniel, I found him to be hard working and a reliable stakeholder to the organisation.
    Out of all the assets a company could have, Daniel would be at the top of the list, for his pure integrity and loyalty.

    Matthew Myers – Senior Speechwriter at Regional Development Victoria
  • I worked with Daniel at Swann Communications for about 2 years in marketing department. During that time I find Daniel is an easy going person and fun to work with. He has good interpersonal skills, talented, technical savvy & has broad knowledge in lots of fields. It has been great opportunity to be able to work together with him.

    Virda Tasani – Creative Director at Virda Design
  • Daniel is knowledgeable, resourceful, creative and enthusiastic. I enjoyed working with him. He is definitely an asset to the company.

    Edmond Tern – Chief Financial Officer (CFO)
  • Daniel is a talented marketer that has a valuable knack to get things done. He is an expert at mar comms, e-marketing and marketing strategies for the web. I was sorry he moved overseas and left our employ. I recommend him to other employers.

    Jeremy Stewart – Vice President, Global Marketing at Swann Communications
  • Daniel is conceptually clear, Creative, Come out with lively ideas.  Maintain good relation ship with inter departments and pretty focused on end objectives. Daniel is an asset to any organization.

    Saiju Kp – Sr. Retail Manager – Lower Gulf at Axiom Telecom
  • He comes from a land far away, but i am more then happy he did as we need more people with his attitude and business skills. I would hire him again when i would have the chance. I wish you all the best in your future careers.

    Marc de Beunje – Account Manager Oil & Gas EMEA
  • I have worked with Daniel in Dubai and we were responsible to define together the marketing strategy and activities for our common operations in the U.A.E. Daniel has been a very trustful business partner, always showing a clear understanding of the challenges that we were facing in the market, and proactive and innovative in bringing relevant marketing solutions. I would strongly recommend Daniel not only for his functional competence but also for his ability to create a comfortable but efficient working climate.

    David Amehame – Senior Account Manager at BlackBerry
  • Daniel is a creative and diligent professional. He is an expert in his field and a pleasure to work with. I would totally recommend working with him.

    Tony Onoro – Daniel is a creative and diligent professional. He is an expert in his field and a pleasure to work with. I would totally recommend working with him. August 10, 2009, Tony was Daniel’s client
  • I worked with Daniel on The Big Bang, the inaugural UK Young Scientist and Engineers Fair. This involved him working with over 80 stakeholders to deliver on the communications and marketing objectives for the event. Daniel was integral to the success of this event.

    Rhys Holdaway – Programme Manager
  • Daniel is an exceptionally talented guy. While he totally ‘gets’ social media, that’s just a small part of his understanding of marketing and communications overall. He’s also plain brilliant to work with and one of those rare people with whom you stay in contact afterwards, both as an ex-colleague and a friend. Two words, two syllables: hire him.

    Brendan Cooper – Director at SuperCooper Comms
  • Dan came into an established team and quickly made his presence felt. His background in digital marketing brought a fresh perspective to a number of client projects and he was quick to embrace the social media channels we specialised in. He worked hard to grow the digital practice by pursuing several new business initiatives and implementing some new project management processes. Dan was fun to work with and made sure that every day was an adventure.

    Joshua Davidson – Founder & Managing Director at Night Zookeeper
  • Working with Daniel on a tight-deadline project such as this could have been very tricky and frustrating, but was kept focused and clear due to Daniel’s excellent eye for detail and grasp of the essence of the creative concept. We were never in any doubt as to what was required to meet the brief, yet were actively encouraged to offer creative advice and suggestions in order to make the final deliverables as compelling and engaging as possible.

    Both Daniel and Fleishman-Hillard were pleased with the final results, as were the end clients (ETB/SEMTA). Feeding that back to us as a supplier is also a great credit to Daniel, as this can often not be the case.

    Mark Spencer – MD, Dysfunction Media Ltd
  • Daniel possesses an exhausting list of skills that make him a great strategist and consultant in the digital domain.
    Daniels, work ethic is faultless and his devotion to his colleagues and clients, flawless. He maintains great relationships with all his clients, often being key, in keeping clients happy and on-board.
    His knowledge of all things digital allow him to manage and consult on project exceptionally; his knowledge of social media second to none.
    Projects are handled to the highest of standards with no confusion internally or externally through the means of great project management. A key player in any team.

    Jay Gill – Head of QA at Bite Global
  • Daniel very successfully ran a couple of large and complex projects that I worked on with Curious Group. On the first of these, he had the difficult task of taking over the project half-way through, because one of the project managers had left the company. He took this challenge on with gusto, and with his very proactive approach, soon had things moving along faster than they had been before!

    Daniel has excellent technical knowledge and a great eye for detail. This enables him to pick out the important points (and potential problems) at each stage of a project – to focus the team and the client on those things that need attention – and so to get great results from everyone.

    He’s fun to work with, and gets the job done brilliantly without any drama, so I’d highly recommend Daniel as an Account Director for digital media

    Toby Freeman – Flash developer/designer: creator of games, websites and applications.
  • Daniel provides a very creative graphic design web service, he manages global relationships effectively and provides excellent client service.

    Jo Broughton – IPAC Marketing Lead, Life Science Solutions Group at Thermo Fisher Scientific
  • I worked with Daniel on a project for RSM Tenon. Daniel is a strong communicator and has a good level of technical skills. He set up a SharePoint team site project area to manage the launch of a new brand. This proved to be an effective way of communicating with the business.

    Hanna Wood – IT Project Co-ordinator at British Solar Renewables
  • Daniel was a very creative and respected member of staff. His technical awareness and ability develop a coherant and effective plan was vital in the delivery of our proposition.
    Also Daniel delivered a highly effective presentation during a national roadshow and was able to comminucate to all members of the organisation the importance of social media and digital marketing.

    Ben Harrold – Financial Planner at Absolute Wealth LLP
  • I worked with Daniel on multiple projects. His technical knowledge is extensive and very detailed, his enthusiasm for the task is commendable and he has a great grasp of whats required to drive a project forward. A pleasure to work with.

    Tony Taylor – Business Relationship Manager at Baker Tilly
  • I had the pleasure of working with Daniel recently and his professionalism was evident immediately through his drive and attitude towards the project at hand. He is an extremely hardworking and knowledgable individual who would be a great asset to any team.

    Jonathan Horsfield – Associate Director, Investments at Cornelian Asset Managers
    Jonathan Horsefield Testimonial
  • Daniel did a great job of balancing the forward thinking strategic goals and the pragmatic ‘next steps’ needed to move a proposition forward.

    Andy Creak – Technology lover
  • Daniel and I (& other members of the Cofunds team) worked together on the design and build of the RSM Tenon Platform solutions. Daniel is a thorough, diligent, intelligent and hard working professional with intimate knowledge of the digital marketing environment and a real understanding of how to add value and deliver IP to the business he is working with. Daniel is a talented and visionary individual with superb project management skills and a clear focus on delivering first class solutions – a pleasure to work with and comes with the highest recommendation

    Mark Hopcroft – Highly skilled sales, client relationship and distribution professional
  • Daniel is the consumate all rounder, his deep knowledge of Digital, excellent client facing skills and commercial expertise, make him invaluable. Having worked with Daniel at Curious and then Bourne, Daniel has always stepped up and delivered. Where Daniel really excels is in the area of Social Media where his knowledge of the space has delivered great results for clients.

    Adrian James (Aj) – CMO (Interim) at Big Data For Humans
  • I worked with Daniel at Reed Business Information in Melbourne, Australia. Daniel was always highly professional and dedicated to his work at the company. He also has a great sense of humour.

    Since then I have been impressed by Daniel’s creativity and ambition in other roles where he has built strong business development and marketing skills. He also has broad knowledge in electronics, multimedia and related fields.

    Michael Gladkoff – Writer and Editor, Word Nerds
  • Daniel is an innovative and well educated strategist with excellent communication skills. He consulted on the Jetset & Travelworld direct mail catalogues. He is open minded and passionate professional with a very strong work ethic. Daniel is an experienced and innovative marketer and is reliable for many different type marketing projects online or offline, always very proactive and motivated

    Michelle Greve – Marketing Manager in Travel
  • Daniel brings enthusiasm, energy and expertise to his assignments. He has a passion for excellence that is an inspiration to his colleagues coupled with a strategic grasp of digital trends that give him an edge in delivering solutions. ~ Linkedin.com

    John Porteous – Head of Client Proposition at Towry
  • Daniel is a mature and authoritative Digital Marketing project manager. I have very much enjoyed working with him. Daniel keeps focusing on the results and keeps it all in context. I have seen Daniel work successfully with a wide variety of personalities and I recommend him highly. ~ LinkedIn.com

    Andrew Robinson – Commercial Director at Kickdynamic

Agency Lab

Through Radium Digital I can offer the following digital outsourced services for your business or
digital agency with access to some of the brightest and talented digital and web experts globally.
Contact me directly for a detailed Agency Lab cost proposal.


  • On-Page SEO recommendations for website redesigns
  • Keyword research and strategy
  • Competitive audits and research
  • Link building
  • Local SEO
  • SEO analytics and reporting
  • Technical Audit


  • PPC for Google, Bing & Yahoo
  • PPC audits & media spend analysis
  • Keyword research and strategy
  • Site Retargetting
  • Metasearch placement
  • Ad copy development
  • Landing page optimisation
  • Multivariate & AB split testing


  • Content strategy & execution
  • Content audit and gap analysis
  • Corporate blog strategy and management
  • Content creation including: web copy, eBooks, blogs, infographics and marketing collateral
  • Email marketing
  • Video production


  • Social media strategy and network analysis
  • Social network lead generation & ROI analysis
  • Cross-Platform community management
  • Social media advertising
  • Influencer outreach & relationship building
  • Social network content development


  • LinkedIn Sponsored Posts & content advertising
  • YouTube video advertising
  • Facebook advertising
  • twitter advertising
  • Digital display advertising
  • Remarketing


  • Conversion rate optimisation CRO
  • Landing page design and development
  • Multivariate and A/B split testing
  • Goal-path analysis & optimisation
  • Shopping cart abandonment
  • Data analysis and reporting


  • TBA


  • TBA

Partners Direct & Indirect

Contact Me

I will endeavor to reply back to you within 24 hours, although this could be up to 48 hours if on-site overseas with a client.
Please allow 72 hours before contacting me again if you have not received a reply as all communication is important to me as a potential client.
London Office Address
20-22 Wenlock Road, London,
United Kingdom N1 7GU
Scotland Office Address
64 Waterloo Street, Glasgow,
United Kingdom G2 7DA
Australia Office Address
38C Church St Brighton, Victoria,
Australia 3186
Please complete online form to the right to contact me
My Phone
UK +44 (0)20 3239 6339 AUS +61 (0)419 546 138
Consultancy Hours
Monday-Friday, 9AM-6PM
Registered Office address:
Trading as DanielEasterbrook.com under Radium Communications Ltd group Registered in England & Wales No.08316675

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    • ABOUT ME

      Daniel Easterbrook LogoI am a consultant with over 16 years experience online. I have been keeping up with trends, digital innovation, filtering the noise, and helping companies like yours put digital marketing, digital strategy, search marketing, social media, mobile marketing, ecommerce, mcommerce and customer experience optimisation to work for some time.