Stardard Life Aberdeen
Digital Marketing Contract where I was responsible for digital marketing and acquisition in digital retirement advice leading up to migration to the new brand roll-out of Abrdn PLC. Key responsibilities were:
- Developing and delivering digital marketing channel strategy;
- Driving digital marketing capabilities and standards in line with regional marketing strategy;
- Actively managing digital marketing acquisition and retention activisty with respective SME and agency like SEO , PPC and Social Media Marketing paid ads;
- Lead the development and application of Digital Marketing initiatives;
- And ensuring constant digital media effectiveness and performance using complex models, data and analytics using CRO methodologies.