Daniel EasterbrookConsultant & DirectorCommercially minded digital marketing specialist with a digital commerce focus in building profitable companies with customer experience optimisation and innovation.
“The way in which we communicate and consume media is changing dramatically. Follow me on twitter to find out what impact this is having on digital marketing, social media, search marketing, geo marketing, digital commerce, and how these channels are evolving, and what the future might hold with Big Data, Big Marketing and Real-Time Predictive Analytics which is now a reality is changing the face financial services firms with FinTech advances around the global challenging the status quo in retail banking, mobile payments, mobile wallets and digital currencies. ~ Daniel Easterbrook”
Using a range of data sources we provide analysis that will scope new markets, clarify business objectives, identify customer needs and behaviours, and evaluate the competitive landscape. From standalone digital marketing audits to comprehensive digital due diligence reports, our team of analysts identify both short- and long-term opportunities for your business to enhance its competitive advantage.
Big Marketing, Big data analytics, predictive analytics along with FinTech Innovation Garage, social media and Mobile and Tablet adoption, are transforming IT and the way companies do business. As a result, they are also impacting the products and services IT channel companies offer their customers.
© Daniel Easterbrook – Dancommator™
It’s critical that companies start formulating strategies to take advantage of new media. Much of the traditional media industry has changed dramatically. Newspapers have all but gone away as a primary source of news. Now, people control when, how, and how much content they consume digitally and when on the move.
Secondly, consumer buying habits have shifted dramatically. Consumers are relying on peer influence more and more to make buying decisions. Social networks and the advancement of mobile devices allow us to have conversations on a real-time basis in a way like never before. This is why data-driven marketing and predictive analytics have become essential in any digital marketing strategy no matter the size of your business or budget.
There are also key centers of influence online from bloggers to sites where consumers make reviews like eBay, Yelp and Amazon. By actively using social media, you can listen to the conversations, take part, and leverage these conversations to engage your clients. In recent times website and omni-channel Customer Experience CX and Customer Experience Optimisation CXO, or commonly known as Digital Customer Optimisation DXO, has started to to fuse with social and other digital channels to offer your customers a better online user experience and improve brand loyalty without having to push the ‘hard sell’ approach of the past. You can offer better customer service, more relevant product or service offerings based on behavioral or predictive indicators to compete in an ever diversifying and competitive digital landscape.
So think about…
- Somebody is speaking about you and your business now Manage it.
- Somebody needs what you are offering Make it available.
- Somebody is searching for your products or services Make it easier.
- Somebody is using social media to engage your clients Adapt.
I can provide the strategy, insights, implementation, and integration to create an Multi-Channel Marketing Plan or Roadmap for your organisation or client/s.
For my professional career history visit my LinkedIn profile.
Business Strategy Consultancy
An experienced digital business professional, with strong commercial mind and proven strategic planning and digital commerce experience in B2B & B2C financial services, banking, investment platforms/wraps, pharmaceutical, travel, retail and IT/telecoms industries with accountability for budget’s ranging from £300k-£5m. I have extensive digital & mobile solution management experience in taking a concept to market delivery, with experience in producing and delivering digital marketing, customer experience optimisations, online & mobile research/insights, and marketing acquisition & retention strategies for blue chip, Fortune 500 & FTSE companies. I am recognised for creative problem solving, proactive attitude and always delivering beyond expectation with a strategic background and understanding of business drivers and the importance of innovation to output commercial success.
To learn more about me, my consultancy services, and how you can use digital marketing to build your brand, contact me and let’s start the conversation.
The Lowdown – My career history
Daniel helps forward-thinking companies and individuals reinvent their brands, create global expansion, and grow their businesses by implementing web strategy marketing into existing business development initiatives. Daniel is a serial entrepreneur, FinTech advocate and business professional with some of his companies been featured in leading national magazines and publications.
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My professional history
Have any web projects that need a marketing lift? To get the conversation started, Contact Daniel Here