The surprising truth about what motivates us | Daniel Easterbrook

27
Aug

by Daniel EasterbrookView Comments

The surprising truth about what motivates us

Dan Pink makes the case that there are hidden truths behind what really motivates us. Namely that it’s not the age-old motivators of money and power that drives us, but our desire for autonomy, mastery, and purpose.

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This entry was posted on Friday, August 27th, 2010 at 10:53 am and is filed under Digital planning, Marketing management, social branding, social marketing, word of mouth. You can follow any responses to this entry through the RSS 2.0 feed.

Rich Webley

Great video - thanks for sharing!
Ryan Critchett

I remember seeing this video a couple of months ago, totally kicks butt! This guy is right on man..the actual answer to most things now a days is very counterintuitive. I'm so incredibly interested in all things psychology. This is great, just found your blog -

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